Engagio

JANUARY 27, 2021

Needless to say, he has some serious street cred in B2B tech.). In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. The result: Demandbase One , the most comprehensive ABM platform in the industry.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Mereo

NOVEMBER 15, 2023

2) THE GRAYING OF LINES BETWEEN SALES AND MARKETING RESPONSIBILITIES Many sophisticated B2B organizations are seeing their sales and marketing responsibilities blurring and overlapping. They were deeply engaged in accounts, coaching and training, opportunity and pipeline management, and reviews.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Mereo

JANUARY 27, 2021

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed. In fact, according to Harvard Business Review, each year more than 30,000 new products are launched — and a whopping 95% of them fail ( 2019 ). A major lack of validation.

Validation 88

Validation Work Management Marketing Management Marketing & Strategy 88

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. In their place are B2B buyers who expect the same seamless, self-directed content experiences they’ve come to enjoy in their consumer lives on platforms like Netflix and Spotify. As B2B marketers, it’s time for us all to step up and follow suit. Here are three big takeaways: 1.

ROI 52

ROI Top of Funnel Forrester CPO 52

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100