B2B CPO Forrester Product 
Mereo
APRIL 28, 2022
Every sports team has this unity — and B2B organizations also possess this culture and strategy. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. We find community and purpose that lasts a lifetime. What are your shared goals and values?
Mereo
MARCH 24, 2022
Recent studies from CSO Insights found that only 23% of B2B buyers prefer to engage salespeople to solve their business problems. Do NOT start by talking about your product or solution. Generating high-quality leads is no easy feat, and as buyer power continues to increase, successful business development is only getting harder.
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PathFactory
JUNE 24, 2021
B2B marketers have a major content ROI problem. In their place are B2B buyers who expect the same seamless, self-directed content experiences they’ve come to enjoy in their consumer lives on platforms like Netflix and Spotify. As B2B marketers, it’s time for us all to step up and follow suit. Here are three big takeaways: 1.
PathFactory
FEBRUARY 19, 2020
At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. Buyers expect to discover the right B2B content at the right time. B2B websites need to take a page from B2C’s playbook.
Webbiquity
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.
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