Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Redirect marketing money.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Two different terms, two different meanings!

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Think critically. Think white space.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. For example, a trade show is a B2B event. Event planning terms: C.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Outgrow

MARCH 24, 2023

Saksham Sharda: And so what are your thoughts then on the impact of marketing automation in B2B, and how do you think businesses can leverage this wave of automation to increase their profits? So when we acquired them, we’ve established this, you know this plan that we’ve wanted to execute.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Hinge Marketing

JANUARY 31, 2022

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. They bill hourly for this service.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99