DiscoverOrg

JANUARY 22, 2019

I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn. It is a crucial data point for many common sales and marketing activities: segmentation, lead routing, outbound outreach, territory planning, and more.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Hubspot

JULY 27, 2023

They use it to: Create content for their outreach emails. Repurpose outreach messages and tailor them to different target audiences. Working on sales collateral like pricing, proposals, and outreach messages. By analyzing results of outreach campaigns and pausing those that don’t work. Conduct research on their prospects.

Marketing AI 61

Marketing AI Tips Contingency Planning Ideal Customer Profiles 61

Pam Didner

MAY 26, 2020

The answer is that you’ll need to modify your existing processes and initiate a new protocol, a Marketing Continuity Plan. Lack of a marketing continuity plan or communication protocol to guide marketers A series of unfortunate events just piled on between 3/6-4/6. I’ll update this blog post and credit you. ?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Launch Marketing

DECEMBER 6, 2019

Focused strategic planning is needed to successfully launch and promote your new solution to targeted audiences. Shawna: Not planning ahead and creating an actionable strategy can be a major detriment to any launch. You need to be realistic when creating your launch timeline, which will involve considering contingency plans as well.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Effectiveness Planning 62

Martech Advisor

AUGUST 23, 2019

While the March downtime was definitely Facebook’s longest, there have been sporadic instances across the year, disrupting marketing plans. Further, given that Facebook’s assets now span Instagram and WhatsApp, marketers need to have a contingency plan in case all these social media channels go down together.

Social Media 62

Social Media Contingency Planning Media SMS 62

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy. Two different terms, two different meanings!

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Belkins

OCTOBER 22, 2020

These efforts will pay off with increased ROI, reduced friction during a sales conversation, and the improved stability of B2B relationships. Do you have a contingency plan in case of a crisis? But it doesn’t mean B2B companies have no chances at catching their potential buyers’ eye. Sounds great?

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67