ViewPoint

JULY 12, 2012

Her focus is on the conceptualization, development, and management of content for both B2B and consumer publications, particularly for the Web. Among the findings: while 90% of companies are using some sort of content in their marketing, 40% are struggling with how to tell that story in an engaging way.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. How does it relate to B2B marketing? And I was treated accordingly, no doubt thanks to some nifty lead scoring algorithms that have become de rigueur for B2B marketers.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. There has to be a strategy that helps content do its job.". Part of this stems from a lack of strategy.

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. B2B marketing and sales strategies and tactics. Demand creation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

FEBRUARY 16, 2012

Why is it so difficult to generate actual leads and sales using social media in the B2B world? These companies are helping customers gain clarity on complex problems and then leveraging that clarity. Successful social B2B sellers know: Engagement is not an outcome. These Brands are Making Social Media Sell. What's their secret?

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

FEBRUARY 24, 2016

Simplified. : "Where I’m from, it’s the chief executive’s job to determine and articulate the company’s strategy. If the CEO does his or her job, there will be a common definition of a lead and clear market definitions… these are missing in most companies today. Do you find companies thinking that that's all it takes?

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

APRIL 18, 2012

His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip is also an author, a speaker, and a blogger. ” The Role of Social Media.

Trends 120

Trends Practices Marketing Automation Services Work Management 120