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What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Unless you are the low-price leader, value selling is essential to the success of your business. That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer. Our people do as well.

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Get 3X B2B Marketing ROI by Nurturing Leads

ViewPoint

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. What types of prospects need to be nurtured?

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What's it take to generate leads that fuel your forecast?

ViewPoint

What is a lead? While all of these scenarios have potential, none could be called a lead. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Leads aren’t leads unless: They’re qualified.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? To create lasting and sustainable sales performance improvement, sales managers need to free time up to invest in higher-value sales leadership activities.

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Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% ” Jack Kosakowski – Global Head Of B2B Social Sales Strategy at Creation Agency. What companies need is a social selling process that empowers their employees and drives business results. Influencer Score. PointClear.

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Insights on Outbound Conference in Atlanta

ViewPoint

This belief is keeping him busy: “ My business is split evenly between speaking and consulting. Time blocking yourself for prospecting is the highest value opportunity.”. He is a trust builder focused on leading transformational conversations, those that create and sustain relationships of value. Simplified. ”