B2B Demand Generation | Limited Budgets. Some companies lack resources to do a soup to nuts program like those offered by Find New Customers. But many companies are just getting started in B2B demand generation. This is why we offer a very low cost and easy way to get started with B2B demand generation. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract, engage and win new customers. MORE >>

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing. Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. MORE >>

B2B Demand Generation | The Future is Mobile. Embrace your mobile future, B2B marketers! Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” ” Dan McDade, Pointclear. This dialog took place: Mr. McGuire: “ Benjamin, I want to say one word to you. MORE >>

B2B Demand Generation | Why Outside Experts are Needed. Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. “ABC had very specific objectives for its lead management program, primarily improving the efficiency with which the company filtered, qualified and responded to an ever-increasing number of inquiries. At the behest of Spear , however, the engagement kicked off with a half-day “discovery” session intended to lay bare the way in which the company generated, managed, nurtured, and converted leads.&#. MORE >>

B2B Lead Generation | Characteristics of Best-In-Class companies. Best-in-Class companies and lead nurturing. These companies were: Twice as likely to have a lead nurturing program in place, as compared to “average” companies (middle 50% of companies). times more likely to be involved in lead nurturing, compared to “laggard” companies (the bottom 30%). If it’s so great, why don’t more companies do it? Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. MORE >>