Remove B2B Remove Companies Remove Consulting Remove PointClear

Trending Sources

One Company I Never Want to Hear from Again Ever

Fearless Competitor

never, ever wan t to hear from that company again.  It was a bad experience that is best forgotten and never heard from again. Good-bye and good-riddance to that company in Atlanta. Dan McDade of Pointclear and Jim Burns of Avitage.and many more. With so many good friends, I sure don’t need enemies like that company I once worked for. slma marketing award.

The 10 most fascinating people in B2B Marketing in 2015

Biznology

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” It’s an eclectic list, culled from contacts I happened to make in 2015. That’s inspiring.

Medium Sized companies struggle with B2B demand generation too

Fearless Competitor

B2B Lead Generation | Mid Sized Companies. That proves our superb knowledge of B2B lead generation. Last week Find New Customers reviewed results of a survey by Act-On Software , which found large companies (500 employees or more) struggling with B2B demand generation. Now we wish to examine mid-sized companies to see if the data differs.

Find New Customers – the Unmarketing Company

Fearless Competitor

B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. Does this sound like the kind of company you’ll like to work with? Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing. PR Giant to Set Up New Content Marketing Unit.

Social Selling 2016: Top 100 Influencers and Brands

Onalytica B2B

According to research from Social Centered Selling and  A Sales Guy Consulting, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues. ” Jack Kosakowski  –  Global Head Of B2B Social Sales Strategy at Creation Agency. What companies need is a social selling process that empowers their employees and drives business results.

Brand 115

Your company is struggling to create quality sales leads. What do you do?

Fearless Competitor

B2B Lead Generation | Uncovering the root cause of sales lead problems. We ask the questions and review what you have been doing to uncover the root causes of your B2B demand generation challenges. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” What do you do?

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges

Fearless Competitor

B2B Demand Generation | Why Outside Experts are Needed. Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. “ABC had very specific objectives for its lead management program, primarily improving the efficiency with which the company filtered, qualified and responded to an ever-increasing number of inquiries.

Best-in-Class Companies and Lead Nurturing – a Study by Aberdeen Group

Fearless Competitor

B2B Lead Generation | Characteristics of Best-In-Class companies. Best-in-Class companies and lead nurturing. These companies were: Twice as likely to have a lead nurturing program in place, as compared to “average” companies (middle 50% of companies). If it’s so great, why don’t more companies do it? What do you think?

We’re a small company. We can’t afford B2B demand generation

Fearless Competitor

B2B Demand Generation | Limited Budgets. Some companies lack resources to do a soup to nuts program like those offered by Find New Customers. But many companies are just getting started in B2B demand generation. This is why we offer a very low cost and easy way to get started with B2B demand generation. They need a simple and low-cost way to learn.

Saddened by the demise of once great companies

Fearless Competitor

Four names that once represented powerful companies who could do no wrong. Today, Perez , has tried to reinvigorate the company by focusing on inkjet printers, commercial printing and the company’s vast portfolio of patents, which the company has licensed and are now attempting to sell. But Mr. Perez’s strategy has caused the company to burn through cash, and analyst Shannon Cross, of Cross Research, said it was only a matter of time before the cash ran out. “If more companies listened to ( Find New Customers) a lot more would be sold.”

The Power of B2B Lead Nurturing

Fearless Competitor

B2B Demand Generation | The Power of Lead Nurturing. We’re honored that Find New Customers is considered experts in B2B lead nurturing and scoring. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. “If more companies listened to ( Find New Customers) a lot more would be sold.&# Dan McDade, Pointclear.

The Current State of B2B demand generation

Fearless Competitor

B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. Most companies continue to market in the dark. For more, click on “The Power of B2B Lead Nurturing&# below. Lead scoring.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

ViewPoint

Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help. Early research for the first book on managing sales leads had “did-you-buy” research which showed that sales increased from 30-50% or more for those companies that placed just a single call to prospects. B2B Marketing B2B Sales Lead NurturingIt’s 2015.

20 Best Practices – An Essential Checklist for B2B Sales and Marketing Organisations

Fearless Competitor

B2B Lead Generation | A Checklist for B2B Sales and Marketing Operations. recent created this great checklist that all B2B marketers should use. If you are a company who sells complex products to businesses, you really ought to get this document and use it! Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.

Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile)

Fearless Competitor

B2B Demand Generation | The Future is Mobile. Embrace your mobile future, B2B marketers! Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” ” Dan McDade, Pointclear. This dialog took place: Mr. McGuire: “ Benjamin, I want to say one word to you.

Good Reads for B2B Sales - Busy People Don't Mean to be Rude

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. The more information and other resources your team has, the better they''ll be able to do their jobs," said Thursday Bram of Hyper Modern Consulting. "Do whatever it takes to get them anything they need." Companies can offset these deficiencies with training and performance development.

New “cheat sheets” on B2B demand generation from Find New Customers

Fearless Competitor

B2B demand generation | free cheat sheets. As part of the content marketing strategy at Find New Customers , we are pleased to announce the availability of great bite-sized content on B2B demand generation – available today with no registration needed. Keys to B2B Marketing Success. Keys to B2B Lead Nurturing Success. Keys to B2B Lead Scoring Success. Keys to B2B Social Media Success. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. The B2B Marketing Manifesto became a Playbook, blog posts, etc. They could have called it the Content Marketing Manifesto, but one of the keyphrases they wanted to use was “B2B Marketing,” so it became the B2B Marketing Manifesto. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.

Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”

Fearless Competitor

B2B Demand Generation | Laugh and Learn. In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. company Find New Customers shares an important marketing lesson using wit and humor. If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? Jeff Ogden.

3 Marketing Ideas from a great marketing company – Kinaxis

Fearless Competitor

B2B Demand Generation | Learning from the best. What can you learn from the savviest marketing companies on Earth? This is why companies need to look at new ideas from companies like Kinaxis. Kinaxis is a supply chain software company in Ottawa, Canada that competes against much larger rivals with very deep pockets. Is B2B marketing really that complicated?

Panel Discussion: B2B Content Marketing for Marketing Automation

Fearless Competitor

B2B Demand Generation | Content Marketing for Marketing Automation. I’m the first to admit I get WAY too many webinar invitations. Doug Kessler of Velocity Partners and author of B2B Content Marketing Workbook. (A transplanted Yankee in London by the way.). Sign up for the panel discussion on B2B Content for Marketing Automation. ignore 95% of them at least.

How Fearless Competitor differs from other B2B Marketing blogs

Fearless Competitor

B2B Lead Generation | How does Fearless Competitor differ? There are lots of great b2b marketing blogs out there, including  MarketingInteractions by Ardath Albee, ConvinceandConvert by Jay Baer, and Ann Handley’s MarketingProfs.com. I’m a fan of each of them. But we know the B2B lead generation blog Fearless Competitor can’t compete on content, so we don’t even try. This is the only B2B marketing blog that publishes 7 days a week. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.

Search Engine Optimization is NOT B2B Demand Generation

Fearless Competitor

B2B Demand Generation | Why Search Marketing is a small part only. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. While ranking highly gets you a lot of traffic to your website, it is not B2B demand generation. The critical element in B2B demand generation is looking at the entire revenue cycle and moving the prospect through every stage. Do you think companies confuse SEO with B2B Demand Generation? ” Dan McDade, Pointclear. What do you think?

The Best B2B Marketing Ideas of 2010

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of 2010. This Fall we will hold a contest for Best B2B Marketing Idea of 2011. Here are some great ideas from very savvy marketing companies. The final standings in the best B2B marketing idea of 2010 are: 4. This is from the supply chain software company in Ottawa called Kinaxis. Stay tuned. Juan Eloqua.

4 Great “Cheat Sheets” on B2B demand generation from Find New Customers – no registration needed

Fearless Competitor

B2B Demand Generation | Four free cheat sheets. Find New Customers is pleased to share  free “cheat sheets” on important topics in B2B demand generation. Keys to B2B Lead Nurturing Success. Keys to B2B Lead Scoring Success. Keys to B2B Marketing Success. simple 2 page guide with tips on B2B marketing success. At Find New Customers , our company motto is “Always Be Helping.” Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers.

Whistling past the graveyard | Insights from the 2012 B2B Marketing Benchmark Report

Fearless Competitor

B2B Demand Generation | The Realities. If you ask a business executive how good his or her company is in B2B lead generation , almost all will say “We’re experts at it.” Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the  2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. Want to quickly assess your company’s approach? Take the Inflextion-Point B2B Sales and Marketing Health Check. What do you think?

Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. If a six-sigma consultant looked at that type of waste, they would freak out. Value is important, but B2B buyers are often deeply invested at a personal level in the decisions they make. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Voicemails are a waste of time. Outbound calling is interruption marketing.

4 Free “Cheat Sheets” on B2B Demand Generation from Find New Customers | No registration needed

Fearless Competitor

The b2b demand generation company Find New Customers  is pleased to share  free “7 Keys cheat sheets” on important topics in. B2B demand generation. Keys to B2B Lead Nurturing Success. Keys to B2B Lead Scoring Success. Keys to B2B Marketing Success. simple 2 page guide with tips on B2B marketing success. At  Find New Customers , our company motto is “Always Be Helping.” Jeff Ogden  ( @fearlesscomp ) is the President of the  B2B lead generation  consultancy  Find New Customers.

Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. What B2B Companies Did Well in 2015? Companies need to remember the sales manager’s primary job and stop burying them with unimaginable amounts of crap that has nothing to do with leading the team or driving new revenue.

Laugh and Learn with Find New Customers | Episode 46 – Power of Gift-Giving

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” ” Dan McDade, Pointclear.

My Appearance as a Special Guest on HubspotTV

Fearless Competitor

Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.” ” Dan McDade, Pointclear. I’d like to thank the nice folks at Hubspot , especially Karen Rubin and Mike Volpe for hosting me on HubspotTV last year. If you missed it, here you go. (It was a LOT of fun.)

Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.

Fearless Competitor

B2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. Slideshare has long been a useful tool for B2B marketers. This is BIG news for B2B marketers looking to crank up B2B demand generation. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. “If more companies listened to ( Find New Customers) a lot more would be sold.”

Tone-deaf companies

Fearless Competitor

B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. Here’s a comment on my blog: I have three similar examples from unresponsive companies listed as leaders in a Forrester Wave report on email marketing that did not bother to follow up on email and messages I left on their webforms. Here’s what companies need to do: Respond quickly to incoming messages. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.

The Power of B2B Lead Nurturing

Fearless Competitor

B2B Demand Generation | The Power of B2B Lead Nurturing. This is why you need to share great content with them over time – gently earning their trust till they begin to trust your company. Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. “If more companies listened to ( Find New Customers) a lot more would be sold.”

Internet Radio - Its Time Arrived Several Years Ago!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Is the Traditional Sales Compensation Program for B2B Dead?

Find New Customers releases “7 Keys to B2B Social Media Success”

Fearless Competitor

B2B Lead Generation | 7 Keys to B2B Social Media Success. And companies are struggling with it. So Find New Customers is pleased to announce the release of “7 Keys to B2B Social Media Success.” Compliment of the B2B demand generation company Find New Customers. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. What do you think?

My review of the book, Maximizing Lead Generation | by Ruth P. Stevens

Fearless Competitor

B2B Lead Generation | Maximizing Lead Generation – a book review. As the President of the B2B lead generation company, Find New Customers , I was excited to be invited to review the book Maximizing Lead Generation by Ruth P. Since this topic is the specialty of our company, we felt our insights might be valuable. ” Dan McDade, Pointclear. Stevens.

Laugh and Learn with Find New Customers | Episode 51 – The Beard

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.  He’s also the host of the new B2B marketing show Mad Marketing TV , sponsored by Act-On Software. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers.

Laugh and Learn with Find New Customers | Episode 49 – Man Saved From Spider

Fearless Competitor

(With a new studio mike and high-definition webcam in preparation for the premier of Mad Marketing TV (the new b2b marketing show I’m hosting, sponsored by Act-On Software), look for vastly better quality in the weeks to come.). In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.

How to Get Linkedin Recommendations

Fearless Competitor

B2B Lead Generation | Linkedin Recommendations. To see what an ideal profile should look like, check out the profile on Linkedin of Jeff Ogden, President of Find New Customers – who has over 40 recommendations from top B2B marketing experts. This is why the business mantra at the B2B demand generation company, Find New Customers is “ Always Be Helping.&#.

The Problem with Kids: How Your Products and Services are Truly Perceived

Fearless Competitor

B2B Lead Generation | Why your products and services are like your kids. Want to crank up sales and profits in your company? No one cares.  If you are looking to do B2B lead generation , stop thinking like a parent. Comparing kids to a company’s products and services works. Herein lies the conundrum for business to business companies. That’s the BEST way to do b2b lead generation. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear.

Online Sales Leads Seen Needing Improvement

Fearless Competitor

B2B demand generation | The need for leads. When asked to rate how much (or if at all) five key areas of their company site need improvement, respondents were most likely generating new sales leads needed some level of improvement (94%). Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. ” Dan McDade, Pointclear. Check out this from MarketingCharts.