B2B Buying Cycle In-market Buyers Research 
Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Read next: The B2B customer journey is set on a digital track.
SalesIntel
SEPTEMBER 14, 2023
With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?
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Top Rank Marketing
JUNE 29, 2023
Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. I’ve heard Ty Heath also talk about this concept.
Marketing Interactions
JULY 31, 2022
I’m hearing a lot of assertions about the B2B buyer journey. I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). I could state all the stats from buyer research that tells you what they want.
Metadata
JANUARY 12, 2021
Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. It’s an efficient, revenue-generating engine for your B2B marketing team. Integrating G2 Buyer Intent with Metadata.io G2 + Metadata.io
Inbox Insight
JUNE 16, 2023
As ABM relies on a high level of personalized content and experiences, as well as adapting your marketing mix to attract a specific high value segment, it can be a considerably labor-intensive strategy. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.
TrustRadius Marketing
OCTOBER 3, 2022
It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .
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