Kaon

FEBRUARY 28, 2019

B2B buying models have changed, too. Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. E-commerce has fused the B2B and B2C roles so much so that today’s buyers are users, and users are buyers.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

DECEMBER 5, 2016

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Original article published on Mobile Marketer.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

OCTOBER 11, 2017

There are business-to-business (B2B) applications, too. Companies like GE, Cisco and Dell EMC are enhancing the way they market and sell their large and often complex products to other businesses via AR and VR applications. Customers can now see how these products would really look (and fit) before they buy.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Kaon

JULY 14, 2015

Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Filed under: 3D Products , CEO Corner Tagged: 3D interactive product marketing , 3D Product Models , Business-to-business , Content marketing , engagement , face to face , interactive marketing , marketing content.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100