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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. youtube landing pages enewsletter RSS webinars / webcasts Google. Tags: B2B email marketing lead nurturing lead generation blogging lead qualification closed loop Web 2.0. Reuse your live presentations.

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. This approach works for the average blogger but companies need better tools. For those that are thinking "email is email - how can it change?", keep reading.

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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Independent bloggers don't want to be corporate shills, but they do love to write about cool stuff. are the most effective means of spreading viral content.

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. hours) or vendor-produced content (websites, webcasts, white papers, etc. - Again, you can download the full study here and also check out a podcast with survey author George Krautzel and blogger extraordinaire Paul Dunay.

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

16 Essential PC Applications for Bloggers by Problogger Frequent Best-of contributor Darren Rowse reviews essential blogging tools including SnagIt for capturing screen images, Digsby for consolidating social networking chat with a single tool, Camtasia Studio for screen recording, PeaZip for file archiving and unzipping, and a dozen others.

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