Sales Engine

APRIL 14, 2016

Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Sales Engine

MARCH 28, 2016

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? I think that from the content marketing standpoint what’s not working is to post about whatever interested us at the time, whatever seemed to be topical or whatever guest bloggers were submitting to us. That’s what got published.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Sales Engine

NOVEMBER 12, 2015

Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber. Demand More From Today's B2B Marketer. Okay, she's not ALL New York. She's traveled the world, educated in the Midwest, and spoken to audiences from coast to coast. She is online and on the money.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

AUGUST 22, 2016

Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content Blogger 120

Sales Engine

DECEMBER 3, 2015

Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Content Blogger 120