Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. All B2B data is not created equal.

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High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. Yes, B2B and B2C sales and marketing funnels differ. B2B involves a more logical decision-making process, with more parties at the table. . And it’s no surprise. People are watching more video across various platforms. But they don’t stop there.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

FEBRUARY 10, 2016

Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas.

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Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

DECEMBER 28, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Customer-centricity is a competitive advantage!

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Understanding B2B Buyers Benchmark Study, Cintell ). SiriusDecisions).

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Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 25, 2015

Why then are they so hard to find, trapped in PDFs and Powerpoints at the bottom of a desk drawer, or at best, maybe on the company intranet? This rings true as the majority of B2B marketers predict their #1 responsibility in 2016 will be understanding buyers. Buyer personas, in theory, are highly useful strategy documents.

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Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100