Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
Unfortunately, the stats show that 90% of B2B businesses use content marketing, but only 30% are effective at it. MQLs then get qualified by sales to determine if they’re a sales lead by looking at the BANT (Budget, Authority, Need, Timing) criteria. So how do you become an effective content marketer?
Let's personalize your content