Adobe Experience Cloud Blog

MAY 12, 2016

Unfortunately, the stats show that 90% of B2B businesses use content marketing, but only 30% are effective at it. It all starts with having the right strategy in place: Set your goals for sales, savings, or sunshine (e.g. Camille shared her take on BANT, which is PUT (Pain, Use Case, Timeline). happier customers).

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Salesforce Marketing Cloud

MARCH 15, 2024

Our latest B2B marketing guide will show you how. Get the free guide What is lead generation? Lead generation is the process of building interest in a product or service and then turning that interest into a sale. That just means assessing potential leads based on the information I have.

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88