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Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

While you can certainly reach your audience on other channels, like social media or display ads, the problem with focusing all your efforts on these channels is that they’re ever-changing. Unfortunately, the stats show that 90% of B2B businesses use content marketing, but only 30% are effective at it. happier customers). Be patient.

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Lead Nurturing: The Definitive Guide (2019)

Albacross

Last but not least, there’s your lead’s Budget, Authority, Need, Time (BANT). Do they have the authority to make a purchase, or will they have to get a superior’s buy-in? How urgently do they need your product and service? Most B2B marketers automatically equate lead nurturing to email campaigns.