Effort Vs. Results: How Does Your Social Media ROI Stack Up?
SWZD
MARCH 28, 2018
As you develop your marketing plan, consider what you hope to gain from implementing a social media aspect and how much money and bandwidth you have for tracking and evaluating it. As a B2B marketer, you’re not looking to raise brand awareness as much as generate leads. And there are varying ways to measure that success.
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