The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

The Point

AUGUST 21, 2018

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Consider these two subject lines: Suffering from low bandwidth? Maybe that reader has low bandwidth and just doesn’t know it. Maybe he or she has low bandwidth but is perfectly happy with the status quo.

Demand Generation Agencies 113

Demand Generation Agencies Demand Generation Demand Generation 113

The Point

JANUARY 17, 2019

It ensures that every lead gets a prompt, personalized response, regardless of sales bandwidth, and the resulting engagement with that first touch (or lack of engagement) gives the SDR more information with which to prioritize human follow-up. But how much better if that first outreach is automated?

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

The Point

JANUARY 14, 2014

But that doesn’t mean that you can’t use marketing automation, and a simple autoresponder program, to ensure that each and every lead receives an instantaneous response via email, regardless of sales bandwidth. Would sending an automated email to a new lead within 5 seconds have the same impact as reaching that same individual by phone?

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

The Point

SEPTEMBER 30, 2013

Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. .” Here’s a short list of what else marketing automation can do that your ESP likely can’t: • Responding immediately and automatically to sales-ready behaviors (like visiting certain high-value pages on your Website).

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

APRIL 1, 2014

In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

OCTOBER 26, 2010

It works in tandem with inside sales by eliminating the chance that new leads will go without follow-up due to issues of bandwidth or lack of profile data (i.e. Tags: B2B Marketing CRM Database Marketing Lead Management Lead Nurturing Marketing Automation. Marketing automation helps eliminate marketing waste.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100