Zoominfo
JANUARY 15, 2021
Your content should present your brand as a thought leader. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.
Zoominfo
SEPTEMBER 3, 2018
Think customer newsletters, product log in pages, customer-specific email sends. Executives at larger companies, for instance, may have a more positive opinion of your brand than leadership at small to mid-size businesses. Final Thoughts on Using Customer Surveys to Reach Business Goals. Remember to get creative!
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Zoominfo
SEPTEMBER 9, 2020
Yet each and every B2B professional reading this has had their time wasted by a sales pitch, probably as recently as within the last few weeks. ( *readers nodding* ). There is no mythical rule in B2B sales being both efficient AND effective. How to Use B2B Intelligence to Craft Personalized Sales Pitches. It’s infuriating.
Zoominfo
SEPTEMBER 3, 2018
How Can Surveys Help A B2B Business? Think customer newsletters, product log in pages, customer-specific email sends. Executives at larger companies, for instance, may have a more positive opinion of your brand than leadership at small to mid-size businesses. But, we have a simple fix—surveys! Ready to learn more?
Zoominfo
AUGUST 21, 2019
Distribute a content newsletter between marketing and sales. The best way to start this process is to create an email newsletter for your top-of-the-funnel content like blog posts and articles. If you already have a weekly newsletter , make sure the members of your sales team are receiving it. Closing Thoughts.
Zoominfo
JULY 11, 2018
When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.
Heinz Marketing
MARCH 20, 2023
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. But you know, you realize and lean into the fact that you can’t be a successful marketer in B2B without also having a successful sales team. Mason: So, I’ll give you two answers.
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