Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
Content Marketing Institute
JANUARY 12, 2018
In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain. Click To Tweet.
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Anything Goes Marketing
MARCH 24, 2007
Thought Leaders Need to Keep Thinking There are different ways that you can interact with prospects on the web but it's time that companies start to smarten up. Yes, thought leadership is also crucial. The idea around thought leadership is to draw people to your business but once they are there, then what?
Webbiquity
FEBRUARY 13, 2010
Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. Seed this on Newsvine.
Bluetext
APRIL 8, 2020
“We need to be seen as thought leaders.” ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Thought leadership is common on home pages and primary navigation items, especially as increased velocity benefits SEO. We need to do it too.”
Anything Goes Marketing
JUNE 29, 2009
For B2B companies, have communications sent from sales reps or Account Managers if a relationship has been established. This is especially the case if your prospect has already received an email from your company with a thought-leadership piece that was based on their interests and had a picture of the rep to put a face to the name.
Adobe Experience Cloud Blog
NOVEMBER 2, 2015
Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Send them small, thoughtful gifts to help them relax during this hectic time of year. Accomplish this by hosting a donations microsite where you create matching donations. Give the gift of relaxation.
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