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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. The post 3 Content Strategy Lessons From Iconic Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. On November 2, 2011, Syms Corp.,

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

Marketing Insider Group

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. appeared first on B2B Marketing Insider. Photo Source.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

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Negative SEO: Does It Really Exist?

Adobe Experience Cloud Blog

After all, if that were the case, sites such as Wikipedia, which are scraped, cloned and linked to by an awful lot of low-quality, unrelated sites, would not rank well. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Digital Marketing b2b' Negative SEO: Does It Really Exist?

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Guide Your Buyers Through the Customer Journey with Social Media

Adobe Experience Cloud Blog

In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. Utilizing Twitter polls is also a fun, easy way to ask a question and get instant feedback.

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Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways

Adobe Experience Cloud Blog

In case you’re unfamiliar, a tchotchke ( choch-key ), according to Wikipedia , is “a small bauble or miscellaneous item. Yes, there’s some deep thought that goes into deciding whether you’ll need to “lug” an item 3,000 miles home and then spend the next 3 months trying to extract yourself from someone’s email database).