Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

DECEMBER 20, 2016

You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions. That’s why I encourage my team at LinkedIn to make data our playground. Many times, we lift short statistics or quotes out of larger pieces of content to create snackable assets. Be Fearless.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

Adobe Experience Cloud Blog

JUNE 20, 2016

Interestingly enough, now that I’m a Content Marketer at Marketo, part of my responsibilities include managing the blog, where oversharing can actually be a good thing! Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. B2B or consumer? Darn it, Google you win again.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

JUNE 6, 2018

The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But industry statistics and case studies from other businesses’ successes aren’t really enough to prove the value of your content marketing program. Share your thoughts in the comments below!

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

APRIL 7, 2015

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. For B2B organizations, ad campaigns can be personalized based on: Organization. How to Get the RIGHT People to Convert on Your Targeted Ads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Strategic-IC

DECEMBER 7, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. So let’s take a look at some more Account-based Marketing statistics - to convince you to consider ABM or to reassure you you have definitely made the right decision. Image: ABM Leadership Alliance. The above statistic from Marketo shows why.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Strategic-IC

NOVEMBER 10, 2020

Account-based Marketing (ABM) is one of the hottest B2B marketing trends this year. So let’s take a look at some more Account-based Marketing statistics - to convince you to consider ABM or to reassure you you have definitely made the right decision. Image: ABM Leadership Alliance. The above statistic from Marketo shows why.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Stats 62

Adobe Experience Cloud Blog

JUNE 25, 2018

To do this, we’ll examine the marketing operations of some well-known brands in the B2B space, and take a closer look at what’s worked for them. #1. For example, the blog you’re reading right now, Marketo’s blog, has over 20 different topic categories and nearly 50 internal bloggers. Find Internal Subject Matter Experts.

B2B Thought Leadership 133

B2B Thought Leadership Content Thought Leadership Marketo 133

Valasys

DECEMBER 2, 2019

Prologue: The B2B marketers have a lot to juggle around with while developing an effective marketing strategy. B2B marketing is very different from marketing to individual customers. Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Adobe Experience Cloud Blog

AUGUST 4, 2017

For B2B, it can be challenging to determine whether latest and greatest platforms are worth the investment. LinkedIn has 106 million monthly active users. adults) use LinkedIn LinkedIn. 18% of LinkedIn users log on daily. 92% of B2B marketers leverage LinkedIn over all other social platforms.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Vidyard

JANUARY 6, 2022

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7 Mobile Video Statistics 2.8 Video Email Statistics 2.9 Video SEO Statistics 2.10

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Liz Bonilla. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. These outlets typically provide the statistics you need to first calculate the ROI of placing an ad with them. Workforce Marketing: 10%.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. The key to B2B lead generation is to give your prospects more ways to discover you.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Social media and leadership. 0160; Brian Solis , a thought leader on social media and author of Engage! Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. in the 1960s. The end of human social skills?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

FEBRUARY 2, 2021

Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.3.1 Video Analytics Statistics 2.5.1 Online Video Statistics 2.7 Mobile Video Statistics 2.8 Video Email Statistics 2.9 Video SEO Statistics 2.10

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Martech

APRIL 15, 2022

The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Key points covered include: What is B2B marketing?

Marketing AI 122

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 122

Full Circle Insights

MAY 5, 2021

For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. State of B2B Full-Funnel Measurement. The Elements of Great B2B Lead Management. Rethinking B2B Marketing Outreach?

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Vidyard

SEPTEMBER 14, 2021

Steal These TikTok For B2B Tips 1.1 Getting Started: TikTok For B2B Businesses 1.2 Balancing Trends And Batching TikToks For B2B 1.3 Ride The TikTok for B2B Wave 1. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. In B2B, most people are on a journey to get more educated.” Don’t underestimate the power of thought leaders. With the right Google search, you can find statistics on virtually any topic.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Ranking Lead Scoring 134

Full Circle Insights

NOVEMBER 25, 2020

The key statistic, Rizzardini said, is search interest in “near me” has increased over 34x since 2011 and continues to accelerate. ”As State of B2B Full-Funnel Measurement. We’re All Re-planning our B2B Marketing Budgets Now. Full Circle University SEO Series: Defining B2B Lead Generation. ABM Success Metrics.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Adobe Experience Cloud Blog

APRIL 30, 2014

Blog posts are a sum of content marketing’s parts,” the report explained, “often combining the statistics and research of whitepapers, ebooks, and case studies with the design of an infographic, but with greater length than social media posts and greater personalization than website content.” of all social shares happen on Sundays.

Marketing Report 48

Marketing Report Content Marketing Peer-to-peer B2B Thought Leadership 48

TrustRadius Marketing

NOVEMBER 2, 2022

Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow use Gong to power their customer reality. Adobe Marketo Engage. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98