Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic.
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Webbiquity
FEBRUARY 13, 2010
From there, they will “raise their hands,&# looking for more information from specific vendors, most commonly by downloading a white paper or registering for a webinar. The primary buyer for a complex b2b product or service is often someone in operations seeking to solve a problem or perform a process faster/cheaper/better.
Webbiquity
FEBRUARY 2, 2011
7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. How Tech Buyers Consume Content: New Findings from TechTarget by Savvy B2B Marketing.
Webbiquity
FEBRUARY 7, 2010
B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. For localized campaigns, you may want to limit display hours, but set your ranges broadly—few people work 8-5 anymore, and both B2B and B2C prospects may well be searching in the early morning or late evening hours. Tweet This!
Online Marketing Institute
JUNE 30, 2009
A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. That is value.
Online Marketing Institute
JANUARY 4, 2011
Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62. Very inspirational, thanks for sharing your thoughts. b2bmarketing socialmedia
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