Webbiquity

FEBRUARY 13, 2010

Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle. The primary buyer for a complex b2b product or service is often someone in operations seeking to solve a problem or perform a process faster/cheaper/better.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

FEBRUARY 2, 2011

It helps move a prospect along the buying cycle. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. How Much B2B Content is Enough? by Savvy B2B Marketing. How to Take Advantage of the New B2B Buying Behavior by Fast Company. . • It enhances your organization’s image (e.g.,

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

B2B Marketing Zone Posts

APRIL 5, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing for March 2010. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. March 2010. Here’s what I found. Socialnomics blog by Erik.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

JULY 31, 2009

With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40