Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.
Engagio
JANUARY 27, 2021
Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. Have you met Jon Miller yet? How he got here.
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Metadata
SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. That’s a red flag during normal times, but when leadership teams are cutting marketing budgets , the flag is flying a little higher than usual. Which message resonated the most?
Engagio
AUGUST 16, 2021
In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. For companies or executives that may be hesitant to get started with ABX, Jon suggests implementing ABX stand-ups.
Metadata
JANUARY 8, 2024
It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. But according to Liam, those metrics mean jack to everyone at your company who matters.
Mereo
DECEMBER 21, 2023
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This inflationary cycle means B2B buyers are getting less for their money. When they did not have that clarity, they froze.
LEADership
NOVEMBER 5, 2013
What steps can you take to optimize social media channels for your B2B company? The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. What’s the benefit of doing that?
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