15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs
KoMarketing Associates
SEPTEMBER 22, 2021
Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. 2021 B2B Marketing Mix Report.
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