Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Focus on building value for customers over driving sales. Add more value, and the sales will come.

Top of Funnel 328

Top of Funnel Work Management Marketing Management Content Marketing 328

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

MAY 28, 2020

Read more on How Virtual Event Marketing Benefits B2B Businesses. Once you have a list of target audience groups, you got to take regular follow-ups for them to sign-up for your event or even afterward when they are further down the sales funnel. Events might or might not give you a chance to close a sales deal then and there.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

DECEMBER 23, 2019

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. Technological advancements have always helped the B2B industry.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

MLT Creative

MARCH 18, 2011

As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. I already have my ticket, which I got the week they went on sale. I have a big mouth when it comes to bacon. One in particular that currently stands out to me is the race for queen and king of Baconfest here in Atlanta.

WOMM 40

WOMM Peer-to-peer Business Paid Search Agency 40