markempa

OCTOBER 21, 2013

When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Industry/SIC. Industry/SIC: 1. Use a large enough list to sample test vendor accuracy.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Biznology

FEBRUARY 9, 2016

Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. If you’re an experienced B2B direct marketer, this is probably not for you. Do You Know the Basics?

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Zoominfo

NOVEMBER 5, 2020

EverString is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph that profiles the long tail of very small businesses and also the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Wondering Out Loud

AUGUST 24, 2009

Done correctly, self promotion will result in all the benefits – increased leads, sales and revenue – you can get through self serving means, without turning away a good chunk of your audience. Also ask to see a sample cut of the data and what accommodations they make for non-deliverable addresses.

Promotion 40

Promotion SIC Deliverability Social Networks 40

Zoominfo

NOVEMBER 5, 2020

Foundational Data for Sales and Marketing The main problem with legacy foundational data is that it’s not very good. match rate on a sample data file. This enables sales and marketing teams to effectively trade in their data coal for data diamonds. In many cases it was imported once and never updated.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. million in revenue.

Linkedin 100

Linkedin Paid Content Tactics Tips 100