Mereo

APRIL 28, 2022

Every sports team has this unity — and B2B organizations also possess this culture and strategy. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. We find community and purpose that lasts a lifetime.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Mereo

MARCH 24, 2022

Recent studies from CSO Insights found that only 23% of B2B buyers prefer to engage salespeople to solve their business problems. The discipline of business development within a sales organization is crucial to driving revenue success. Another 70% of buyers wait until after they have fully defined their needs to contact a salesperson.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Despite the rise of digital marketing, B2B buyers still trust their peers more than anyone else.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. In their place are B2B buyers who expect the same seamless, self-directed content experiences they’ve come to enjoy in their consumer lives on platforms like Netflix and Spotify. As B2B marketers, it’s time for us all to step up and follow suit. Here are three big takeaways: 1.

ROI 52

ROI Top of Funnel Forrester CPO 52

PathFactory

FEBRUARY 19, 2020

At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. Buyers expect to discover the right B2B content at the right time. B2B websites need to take a page from B2C’s playbook.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100