Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? As a young person in technology, we often believe the product creates the value of an organization. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Drew Neisser

JUNE 10, 2022

Put any two B2B metrics dashboards side by side, you’ll soon find that there is no one-size-fits all way to prove marketing’s value—but there is a lot to learn by observing what’s working for others. Tune in to learn all kinds of amazing takes on the world of measurement, including: Why a CMO should be a CPO (Chief Pipeline Officer), too.

CPO 52

CPO B2B Marketing Lead Scoring Lead Ranking 52

Engagio

MAY 23, 2023

Whether you’re a marketer looking to supercharge your B2B campaigns or a business owner looking for a competitive edge, we’re the solution you’ve been looking for! AI Reason 2 Demandbase’s account-based marketing approach allows customers to focus on high-value accounts and improve their sales pipeline.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

APRIL 28, 2022

Every sports team has this unity — and B2B organizations also possess this culture and strategy. Yet, unlike college sports teams that consistently “bleed,” for example, green and gold — many organizations remain fragmented across organizational disciplines and / or geographies. How can you drive common processes and procedures?

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Mereo

JANUARY 6, 2022

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and get down to the most pressing challenges B2B executive leaders will face this new year. At Mereo, we have been talking to B2B executives on the frontline. DELIVER VALUE IN 2022.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45