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How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. Below are some of the ways executive branding can help increase the impact of your broader B2B marketing efforts, using real-world social media and blogging examples. Promote Company Happenings.

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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. A targeted, account-based marketing approach is key in this case. Recent studies show that account-based marketing approaches generate a higher ROI.