B2B Marketing CPO Forrester Product 
Mereo
APRIL 28, 2022
Every sports team has this unity — and B2B organizations also possess this culture and strategy. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them.
Mereo
MARCH 24, 2022
Recent studies from CSO Insights found that only 23% of B2B buyers prefer to engage salespeople to solve their business problems. While integrating sales and marketing is critical to high-quality lead generation, sales must own responsibility for developing their own pipeline of opportunities in addition to what they get from marketing.
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PathFactory
JUNE 24, 2021
B2B marketers have a major content ROI problem. An audience that was happy to let marketers determine when and where they could access their content of choice, like scheduled shows on prime time TV. Basically, an audience that let us marketers call all the shots because they didn’t know it could be any different.
PathFactory
FEBRUARY 19, 2020
At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. Buyers expect to discover the right B2B content at the right time. B2B websites need to take a page from B2C’s playbook.
Webbiquity
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. According to Tom Grant , Ph.D,
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