Biznology

NOVEMBER 27, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Company SWOT analysis (OneSource).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

APRIL 2, 2015

Data is the most important thing in marketing today,” says Kathleen Schaub, VP at IDC’s CMO Advisory Service. Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. What are your predictions?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Twitter updates Terms of Service leaving them open to advertising . Social media use soars among b-to-b marketers. Facebook changes terms of service which creates big frustration with user community. Twitter creates Twitter Lists.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

AUGUST 1, 2011

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. Your company’s content includes your products and services information, but that’s the last thing you add to the mix. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

OCTOBER 21, 2011

Anyone in marketing who’s not listening to sales or customer service for insights is working in the dark. ” Of course, the most literal example is when a company representative – either in sales, customer service, tech support – meets with a customer face to face. This is easy.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Let’s say we implement a customer self-service portal as a way to reduce support costs.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40