Biznology

DECEMBER 21, 2011

Image via Wikipedia. The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JANUARY 23, 2012

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

OCTOBER 5, 2010

Almost all the businesses we come in contact with continue to look for ways to promote their blog. Promote it on your website. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Be Overly Self-Promotional. Promotion (84). Monitoring.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. 6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. B to B (18).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40