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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Salesforce.com announces Chatter, social computing for enterprise companies. Social media use soars among b-to-b marketers. Facebook beats Myspace traffic. Paid Search Traffic Plummets. Linkedin and Twitter integrate.

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How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. That means involving more than just the sales force in the process.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Six Search Engine Submission Tips to Get Search Engine Traffic - inblurbs , November 12, 2010 Six Search Engine Submission Tips to Get Search Engine Traffic. Tweet This!

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. B to B (18). 8217; On Linkedin. Conditions Apply. August 3, 2010. 2010 (502).