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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Salesforce.com announces Chatter, social computing for enterprise companies. Social media use soars among b-to-b marketers. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Linkedin and Twitter integrate.

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Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Put yourself in your customers’ shoes and walk through your entire process with their best interests in mind. Some companies we work with have created customized programs for this purpose.

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How to Calculate Social Marketing ROI

Paul Gillin

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. That means involving more than just the sales force in the process.

ROI 50
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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. B to B (18). 8217; On Linkedin. Conditions Apply. August 3, 2010.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Salesforce.com (26). Web users spent an average of 4.6 hours a week on social sites in September, compared with 4.4 Is the era of PR over? Customer (302). Strategy (212).