ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

B2B Digital Marketer

MARCH 18, 2021

Good content diverts attention from that fear and makes people relax. If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Episode Transcript.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. November 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

B2B Digital Marketer

AUGUST 17, 2020

Rehumanizing B2B Digital Marketing. With technology advancing and our world rapidly changing, automation and digital communication becomes the modern approach to marketing. The human connection is gone and marketers are no longer able to build a relationship with their customers. Timestamps/Outline. 12:04 – 1.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

A Better Jones

AUGUST 2, 2019

And then we can focus on the content. A little bit about me, I've been running a lot of marketing for John and Jay Barrows. And then I've also done B-to-B side sales which is where my heart is. Pretty much everything on the top of funnel side on both marketing and sales. Lucas: Yeah, you're a little pixelated.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

Hubspot

OCTOBER 18, 2011

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28