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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. October 2009 Online Marketing News.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. This group focuses on the connection between sales and marketing, as it pertains to lead generation, outreach, and broader sales-oriented best practices. BtoB Marketing.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

4 Reasons Why Content Marketing Should Care About Audience Development by iMedia Connection. ** 5 STARS. This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

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Understanding the New Roles in Marketing

Hubspot

Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead's decision-making process. As most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

Don Power - Marketing Consultant | Social Media Manager | Video Producer Says: July 30th, 2010 at 2:03 pm It is amazing how effective logas are in driving traffic to your main site. Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees.

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Ethan Beute: Rehumanizing B2B Digital Marketing

B2B Digital Marketer

And so when we start talking about B to B digital marketing, you know, we want to stand out and we want to do something that causes people to, you know, raise their curiosity level, draw them in all of those things that are, that are critically important, but we have to modify what we’ve been doing in order for that to happen.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. Look it up on YouTube. Just go You Tube Inbound marketing. And they're just funny cartoons about marketing and social media. It works for B-to-B companies.