Biznology

NOVEMBER 27, 2013

But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Links to LinkedIn profiles of company managers (Stirista).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Linkedin and Twitter integrate. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Salesforce.com announces Chatter, social computing for enterprise companies. Social media use soars among b-to-b marketers. LinkedIn to Launch Pay for Whitepaper Downloads.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. Although there are others, start with these three. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. However, research statistics aren’t sufficient.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it? Is the era of PR over?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

8217; On Linkedin. 25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Find her on Twitter and LinkedIn. Conditions Apply. Here are the 25 articles that I liked best.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28