Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action. The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen.
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