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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action. The Online Publishers Association has tracked time since 2003 in conjunction with Nielsen.

Spending 120
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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. Nobody was focusing on, especially in the B to B space, the, the marketing side. and Social Selling Rules!

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Apply today for a FREE subscription to CIO Magazine! It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Energy Efficiency. Space Management. Mainframes.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts.

ROI 50