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Push versus Pull Marketing: In B2B, You Need Both

Biznology

Marketo promotes it. PR, or media relations, to persuade others to write interesting and favorable things about your products, or highlight your expertise and experience. Speaking engagements, whether online or in person, where your expertise is on vivid display. Outbound is bad,” she said. Hubspot promotes it.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Is the era of PR over? Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over.