Push versus Pull Marketing: In B2B, You Need Both
Biznology
MARCH 28, 2013
Marketo promotes it. Speaking engagements, whether online or in person, where your expertise is on vivid display. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable.
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