The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
MAY 19, 2015
These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Check for the Mentions stream under your profile. 0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. Disintermediation (3). The Results. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase.
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