Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
The ROI Guy
JULY 23, 2015
Their research indicates that when B2B buyers are making a purchase decision, they go 57% of the way through the buyer’s journey BEFORE engaging with a sales rep. For more complex purchases, sales rep engagement starts at the beginning of the journey even more - two-thirds of the time. B2B is quite different than B2C.
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