Online Marketing Institute
NOVEMBER 28, 2012
Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company.
Industrial Marketing Today
FEBRUARY 12, 2011
GlobalSpec recently conducted a Social Media Survey of engineering, technical, manufacturing and industrial professionals and found that only 24% of these companies have a business blog. B to B marketers to be successful in the world of blogging, you must be focused on your target market.” Jeff Ogden. “B Chris Abraham.
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Adobe Experience Cloud Blog
JUNE 24, 2009
With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Social media is not going away and needs to be embraced by ALL marketer s. Social media was mentioned a lot during the show.
Paul Gillin
JUNE 24, 2010
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. This would show you, for example, that registration rates are twice as high from a newsletter as from a tweet.
Hubspot
OCTOBER 18, 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). And they're just funny cartoons about marketing and social media. Dan is our resident social media scientist.
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