DemandBase

MAY 17, 2019

There were also new features: role-based sessions jointly run by SiriusDecisions and Forrester analysts and an entire pre-conference day devoted to leadership and development. I got turned away at the door on two separate occasions because presentations were past capacity even before the scheduled start time.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

The ROI Guy

SEPTEMBER 17, 2010

To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle? How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Customer Case Study: 156 Percent ROI with HP. Energy Efficiency. Mainframes.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

MAY 19, 2015

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. Provide portable tools that facilitate the conversation. After the call.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. What is it? Is the era of PR over?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40