The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Gartner CIO Study Highlights Need for Outcome-Base.

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Buzz Marketing for Technology

JUNE 27, 2008

Find out why a new study picks Googles Messaging Security over competitors. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Find out why a new study picks Googles Messaging Security over competitors. Customer Case Study: 156 Percent ROI with HP. Mainframes.

Enterprise Management 100

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Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Lead Scoring Best Practices (Buzz Marketing for Technology podcast). 7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). How Acteva and IDology Achieved Significant Results with Lead Management (on-demand case study webinar). Best Practices in Lead Scoring — Are They Hot or Not? blog post).

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Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. Get instant email notification when white papers, webcasts, and case studies are added to our library. Mainframes.

Enterprise Management 100

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B2B Marketing Zone Posts

DECEMBER 1, 2010

B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. First off, how do you define content marketing?

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The ROI Guy

SEPTEMBER 28, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said. Gartner CIO Study Highlights Need for Outcome-Base. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

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The ROI Guy

AUGUST 4, 2010

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Gartner CIO Study Highlights Need for Outcome-Base. Frugalnomics in Full Effect: Forrester and Gartner.

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