MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. ericfletcher - Eric is a marketer, blogger, law firm CMO and all-around great guy. ryansauers – Ryan is one of the principals of large printing business near our Georgia office. Follow and learn.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

OCTOBER 20, 2010

I recently wrote a guest post for The Social CMO , “ B2B marketing without creative has no punch ,” which included a list I thought I’d share on this blog as well. Marketers are in the storytelling business. Don’t be lazy. You’re in a competitive sport; be professional about it. What’s your story?

Creativity 40

Creativity B2B Marketing Advertising Agencies B to B 40

MLT Creative

OCTOBER 28, 2010

MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). He’s also a CMO to go. I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Marketing Insider Group

MAY 31, 2012

The Battle for Customer Attention: the theme of the show was “growth through innovation” in response to the battle for customer attention that is consuming sales and marketing across the business-to-business landscape. RT @ HeinzMarketing : attention is marketings currency. how often are you earning it vs. buying it? |

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

OCTOBER 14, 2011

Guest blogs by MLT Creative staff: The Content Marketing Fail, aka “the Twinkie Effect” - Billy Mitchell for The Social CMO. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. There are many factors to consider and I was asked by the CMO to share any immediate ideas I had on the subject. Some of these ideas apply as much to a new product name or business unit branding as they do to a company name. Quantum Computer Services.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

SEPTEMBER 2, 2011

Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. Michael is not only a genius at helping agencies grow their businesses, he’s also a shining example of a B2B marketer himself.

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40