Tony Zambito

JUNE 16, 2020

In a period of ninety days, the world and business of commerce have been shocked by its foundations. And, affect how businesses and people work as well as participate in commerce. What can we expect in the future of business in a post COVID-19 world? This period has allowed for trends to begin to emerge.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

GrowPowerful

FEBRUARY 16, 2023

"There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. We’re excited to help this emerging industry gain traction in the business-to-business space. ”

Lead Ranking 52

Lead Ranking Demand B2B Thought Leadership Thought Leadership 52

Martech

JUNE 28, 2023

As one CMO told me, “I can find people who know the technologies all day long, but what I can’t find is someone who thinks strategically. Business intelligence and human intelligence are key to success AI will free us from low-value tasks — which is good. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 111

Marketing AI Work Management Marketing Management Bandwidth 111

Tony Zambito

JULY 1, 2016

The stunning outcome of Britain’s decisive vote to exit the European Union has caught the political, economic, and business world by surprise. One area of concern for businesses is how to approach and conduct global business marketing. Some have been busy preparing for such a day. They have been busy on two fronts.

Buyer Personas 101

Buyer Personas Planning Business Paid Search Agency 101

Tony Zambito

NOVEMBER 1, 2015

B2B CMOs can be caught in a maze of an organization faced with marketing complex solutions for complex problems. The goal for a B2B CMO, in today’s digital economy, is to strengthen the common view of customers by which their organization can make informed decisions on how best to be relevant.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. These are Sales Qualified Leads.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Tony Zambito

MARCH 12, 2017

B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. Illustration by Gregory Cresnar.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

JULY 17, 2016

I spoke recently with a CMO from a high tech company and here was his perspective on this: “We recently spent a lot of time on developing a buyer’s journey view of our customers. The issue this CMO faced is that the focus of the buyer’s journey was on tasks and activities and not on intent and goals. Frankly, I was disappointed.

Intent 100

Intent Buyer Personas CMO Work Management 100

Avitage

NOVEMBER 12, 2014

Business-to-business enterprise marketing executives are accountable for uniting all customer facing activities associated with capturing new customers, growing revenue, and creating exceptional customer experiences across all touch points and the entire customer lifecycle. appeared first on Avitage.

First-Mover Advantage 120

First-Mover Advantage Content CMO Acquisitions 120

KEO Marketing

JUNE 19, 2017

June 20, 2017 — KEO Marketing Inc, a full-service business-to-business (B2B) marketing agency , shared today that Forbes profiled, CEO, Sheila Kloefkorn, as a Forbes’ Top Western U.S. Woman Business Leader for the second year in a row. Forbes published the business profile on June 13. PHOENIX, Ariz.,

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Marketing Insider Group

MARCH 9, 2020

For instance, if you sell commercial-grade vinyl tile to mainly businesses, you might discover that a passionate group of individuals has discovered your retro-chic line of commercial tile as a source for their DIY home restoration projects. CMO, tear down that wall. Outsource and Automate Content Marketing Basics. I paraphrase.

Marketing Budget Creation 271

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 271

Tony Zambito

SEPTEMBER 27, 2015

When the concept of customer experience burst onto the business world in the late ‘90’s, a natural extension became customer journey mapping. Taking The First Step On A New CMO Journey. In many ways, CMOs will need to embark on a journey of embracing new means of understanding consumers and buyers today.

Allocation 100

Allocation Buyer Personas CMO Press 100

Exo B2B

FEBRUARY 26, 2019

Instead of creating ponds of data to manage vast amounts of business intelligence, business-to-business marketing specialists will invest in Data Management Platforms (DMP) that offer a better package. Indeed, according to the State of the CMO 2018 study, 43% of companies rely on AI for their marketing in the US.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal. inbound marketing Role of the CMO b2b marketing plans'

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. LinkedIn) and for business-oriented communities. Apparently, this is not always the case in the technology industry.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Tony Zambito

MARCH 6, 2017

The digitization of the global business economy has been taking place at an unprecedented rate. A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. Illustration entitled Insight by Yu Luck. Consider this.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. If their organization is doing business the right way, they have a strategic marketing plan.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

Marketing Insider Group

AUGUST 7, 2015

Business-to-Business thrives on the simple basic principle of buying and selling. They have changed how businesses interact and engage in the acts of buying and selling. This is an important distinction for business marketers and sellers continue to seek understanding on the why and how of decision-making.

Buy 100

Buy Buyer Personas B2B Digital Marketing Funnels 100

Content4Demand

OCTOBER 27, 2021

Stacy Greiner, CMO at Dun & Bradstreet, knows her stuff when it comes to applying actionable insight to business strategies. Especially in a world where the personal and business lives of customers are merging, it’s important even for a B2B company to be looking at intent data from the beginning.

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Tony Zambito

APRIL 17, 2016

For CMO’s, it is especially disconcerting for, after a few years of justifying increases in content marketing budgets, the returns are not matching up. Interestingly enough, as well, is after a few years of CMO tenure trending upwards, the average tenure is trending downward. Could there be a correlation here also?

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

KoMarketing Associates

AUGUST 19, 2013

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

FMG Suite

SEPTEMBER 13, 2022

“As the first marketing technology company to offer a mobile marketing app to financial advisors, FMG helps advisors remain agile in a volatile marketplace by streamlining the client communication process,” said Susan Theder, CMO of FMG. In addition to the awards above, FMG was also recognized as a finalist in the Thought Leadership category.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Tony Zambito

MAY 23, 2017

As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption. How should business leaders and CMOs look towards the future, then? 3 Forces Business And Marketing Leaders Will Need To Address.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

SEPTEMBER 6, 2016

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. Which means CMOs and CSOs will need to be more discriminating about how they structure and organize their understanding of customers. Customer Segmentation.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

6sense

DECEMBER 8, 2021

In the world of business-to-business (B2B) marketing and selling, we probably need some help knowing when to lead and when to follow.Our natural instinct as sellers is to lead. Which may sound empowering, but it’s not going to get us any business. John Michael Montgomery sang it best: “Life’s a dance. You learn as you go.

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Sign up to be notified as soon as our beta is announced.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

KEO Marketing

AUGUST 10, 2016

August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. John Fraser – CMO, Tiempo Development. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Marketing Management B2B Marketing Planning 48

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). Strategic B2b meetings at an event with investors, customers, executives, etc have the potential to make a business impact.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

6sense

DECEMBER 8, 2021

Over our chief marketing officer (CMO) breakfast series in March, we asked 200 CMOs: Where are you focusing your marketing dollars now? Third-party intent is when buyers conduct research on business-to-business (B2B) websites, using any combination of branded and generic keywords relevant to your business.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Tony Zambito

SEPTEMBER 28, 2016

In business-to-business and consumer industries, the influence of goal-directed behaviors can be significant determinants of how choices and buying decisions are made. For example, the Starbuck’s app definitely influences my choice, besides the great coffee, on where I go to get coffee. Buyer’s Journey Is A Pursuit.

Buyer Personas 100

Buyer Personas Buyer's Journey Case Studies Buy 100

ANNUITAS

MARCH 20, 2014

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. CMO own the marketing technology strategy, work with IT on the marketing technology tactics #marketingopssummit. Focus brand efforts on the buyer, not the business @SherylPattek #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

LEADership

JULY 16, 2013

Admit it or not, every CMO wants to be the Man of Steel a.k.a. It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. Superman within their organization. By the way, I watched Man of Steel. To that end, write your posts with your customer’s usage in mind.

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Marketing Insider Group

MARCH 21, 2013

But after a few years, the business side of my brain left me restless. I went to Harvard Business School to figure it all out, and found my passion in marketing and especially communications. I am a member of our Marketing Leadership Team to support our CMO with the transformation of the marketing organization.

Paid Search Agency 100

Paid Search Agency B2B Thought Leadership Advertising Agencies Thought Leadership 100

ClickZ

JANUARY 13, 2020

The largest independent marketing cloud platform, Acoustic’s CMO Norman Guadagno, recently echoed her sentiments in a chat with us : “That is the future. According to PwC , only 12% of consumers said they trust businesses more than they did a year ago, while 17% trust companies more today than a decade ago.

Privacy 50

Privacy Work Management Privacy Policies Marketing Management 50

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Tony Zambito

NOVEMBER 2, 2016

The digitization of the global economy is resulting in a tidal wave of new business and operating models throughout the world. Digital disruption can affect both consumer and business markets simultaneously. There are two perspectives businesses must address in this area. Community Preparedness by Iconathon.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100