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Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

A lot of content that we created was haphazardly put into Google Docs, but then people wouldn’t be notified about changes to documents, and things would fall through the cracks,” Rosenbaum said. The migration from Google Docs to DivvyHQ happened quickly. ” – Dan Rosenbaum. The Difference is in the Details.

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Adobe Experience Cloud Blog

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses.

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What’s the next big idea in B2B?

MLT Creative

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. It’s a question you may often think about – I sure do.

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A B2B Marketing Fail With Positive ROI

MLT Creative

Since we weren’t running any new campaigns compared to the previous months, we are satisfied that our blogging and social media engagement served to drive leads without supplemental campaigns such as webinars or email. Klout Score: Rather than list individual increases in followers, friends, retweets, mentions, etc.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Why Integrating Your Blog with Your Homepage Is Vital to Your Content Marketing Strategy and to Google SEO - Content Marketing Today , September 3, 2010 It’s All about the Maximizing the Frequency of Critical Keywords on Your Homepage. What Would Google Do? Google shall find – even before you seek. 0160; Blog on Print.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming).