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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Search Engine Land.

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A B2B Marketing Fail With Positive ROI

MLT Creative

Next month: Explore Google+, Blog 10 times, Keep up my newly heightened engagement on social media, and lose another 10 pounds. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

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Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases

Adobe Experience Cloud Blog

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. The initial findings of the research are a must-see for anyone involved in marketing or selling to other businesses.

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Would Your B2B Brand By Any Other Name Be Better Off?

MLT Creative

Changing your company’s name makes sense if your business has outgrown its original business model. Does your current name help position you in the marketplace? Can the current name be confused with other businesses? When does it make sense to change names? Does it convey the culture of your company? Philip Morris.

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What’s the next big idea in B2B?

MLT Creative

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. It’s a question you may often think about – I sure do. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Why Integrating Your Blog with Your Homepage Is Vital to Your Content Marketing Strategy and to Google SEO - Content Marketing Today , September 3, 2010 It’s All about the Maximizing the Frequency of Critical Keywords on Your Homepage. What Would Google Do? But is also can be used to generate leads for your business.